What is the digital carbon footprint of NFTs?
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NFTs (Non-Fungible Tokens) have emerged as a revolutionary technological innovation in the world of digital art, literature, gaming and entertainment. However, their growing popularity raises challenges about their environmental impact, due to the energy consumption that occurs during production, exchange and storage on the blockchain. Offsetting the carbon footprint associated with NFTs is an important step towards the sustainability of this technology.
Offsetting the carbon footprint involves investing in projects that reduce greenhouse gas emissions to balance the emissions generated by the creation and transaction of NFTs. This action not only helps mitigate the environmental impact of NFTs, but also promotes more responsible practices within the technology industry.
By adopting carbon offsetting strategies, creators and users of NFTs can make a positive contribution to the fight against climate change, ensuring that digital innovation is developed in a sustainable and ethical manner.
Telefónica NFT Marketplace and its commitment to sustainability
Telefónica, in its purpose of “making a more human world by connecting people’s lives”, is aligned with the principles of Responsible Business and our Digital Pact, where it is committed to being an agent of change for a responsible, inclusive and sustainable digitalization.
Based on these principles, it integrates the challenge of fighting climate change to build a better future. against climate change to build a digital and greener future. All this with the commitment to achieving the United Nations 2030 Sustainable Development Goals (SDGs).
For this reason, the Polygon blockchain has been chosen as a strategic part of the Telefónica NFT Marketplace with the goal of becoming the first climate-positive blockchain.
Polygon is committed to reducing its carbon footprint and becoming more environmentally friendly as, using its network technology, all activity on the blockchain is carbon neutral. This allows offsettingCO2 emissions to minimize environmental impact and move towards a more sustainable future.
Not only is having Polygon’s network fundamental to being able to reduce the carbon footprint in Telefónica NFT Marketplace, but also being able to have collections that in turn have a high impact on sustainability.
Harvverse’s collection of sustainable NFTs
Have you ever dreamed of changing the world while enjoying a cup of coffee? With the Harvverse project , it’s possible thanks to an innovative initiative that uses blockchain technology and NFTs to address social challenges in the coffee industry.
Harvverse wants to revolutionize the coffee industry in Latin America within the Metaverse, directly connecting coffee producers with consumers, ensuring transparency, fair prices and access to new markets. This is achieved through advanced data collection systems and automatic learning algorithms, with which it is possible to adjust coffee production in an intelligent way, considering factors such as quantity, intensity, quality and price.This is achieved by means of advanced data collection systems and automatic learning algorithms, with which it is possible to adjust coffee production intelligently, taking into account factors such as the amount, intensity, duration and frequency of rainfall.
For this purpose, a collection of NFTs representing coffee plots has been created, allowing holders to directly support farmers. And thanks to blockchain technology, all transactions are recorded, ensuring transparency and traceability of the coffee.
The first two collections available on Telefónica NFT Marketplace are “Green” and “Carbon”, each with 10 different NFTs. These NFTs grant rights to virtual agricultural assets and sustainable projects, addressing challenges such as limited access to resources and the need for more sustainable techniques.
Green Collection
The Green Collection is the essence of environmental sustainability, offering a unique sensory experience, from the exquisite aroma of the Geisha variety to the intense flavor of the most select blends. Among the NFTs are: GeishaVerde, Harmonious Blend, Eco-Friendly Euphoria, Aromas of the Forest, Renewable Energy, Flavor Rescue, Organic Experience, Symphony of Aromas, Nature Connection and Sustainable Flavor.
Carbon Collection
On the other hand, the Carbon Collection collection is designed to connect with the aroma of the earth, the sun and the opportunities to save the planet, seeking to contribute to the creation of standards in carbon reduction, with NFTs such as Terra Guardian, Solstice Serenade, Eco Vanguard, Earth’s Steward, Verde Horizon, Climate Crusader, Eco Warrior, Renewed Hope, Earth’s Legacy and Green Advocate.
What does it mean to purchase one of these NFTs?
By acquiring these NFTs, you are not only making an investment, but also developing a commitment to a sustainable future and the preservation of the environment, supporting specific renewable energy, sustainable agriculture and water conservation projects, promoting sustainable agricultural practices in the coffee industry.
Publicista apasionado por la innovación, la tecnología y el deporte. En búsqueda constante de intentar dejar un mundo mejor con valores e igualdad entre las personas. Actualmente trabajo en el equipo de Product Marketing de CDO en Telefónica Innovación Digital.
