Black Friday 2024 is just around the corner and with it comes an avalanche of tempting ecommerce deals. However, this discount period also attracts cybercriminals who take advantage of the shopping frenzy to trick unsuspecting consumers.
The rise of online shopping has transformed the way we shop, but it has also opened the door to new forms of fraud. During Black Friday, fraudsters become particularly active by creating fake websites that mimic some of the best shops, sending phishing emails or posting misleading offers on social media.
But what are the consequences of these types of scams? Some are quite serious. They can steal your personal data – including bank details –they can generate fraudulent charges on your credit card, they can deliver counterfeit or low-quality products, and they can even install malware on your devices. As you can see, you need to be very careful.
How to identify real offers and safe websites
But how can you be sure whether or not the offer you’re looking at is from a reliable website? If you want to enjoy real Black Friday 2024 deals, without falling into traps, you can follow some of these tips:
Check the URL. Make sure the web address starts with ‘https://’ and displays a padlock in the navigation bar.
Research the shop. Don’t just buy from any online shop. Look for reviews from other shoppers, check the age of the domain. If you see anything unusual, try somewhere else.
Be wary of offers that are too good. If a discount seems unrealistic, it probably is. As they used to say when the internet was not yet available, no one is a bargain.
Check grammar and design. Fake websites often have spelling mistakes and unprofessional designs.
Use secure payment methods. Always opt for established options such as PayPal or credit cards that offer consumer protection.
Keep your anti-virus software up to date. Good cybersecurity software can detect malicious sites and get rid of them.
TU Latch, your online security ally
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If you want to increase your protection against cybercriminals on Black Friday and all year round, TU Latch can help you. This application offers a range of features designed to add an extra layer of security to your online services and accounts. It also has a premium feature to check for malicious web domains: Secure browsing copilot.
What is TU Latch Secure browsing copilot?
This feature, linked via Bluetooth to the free Latch mobile app, allows you to surf with peace of mind from your computer. But how? Here are some advantages:
Detects suspicious URLs. Identifies them and alerts you when you browse potentially fraudulent websites.
Validates SSL certificates. This is important because it verifies that you are on a secure site before entering sensitive data.
Real-time phishing alert. If it detects that someone is trying to steal information from you, you receive an alert to prevent it.
Analyses the reputation of online shops. This is one of its strong points for Black Friday 2024 because it informs you about the reliability of the e-commerce you are visiting.
With TU Latch’s Secure browsing copilot you can have peace of mind with your shopping. Its extra layer of security will help protect you from online scams and malicious websites.
Black Friday, yes, but always be careful
As mentioned above, Black Friday 2024 can be a great opportunity to take advantage of great discounts, but it is very important to be vigilant. By following these tips and using tools like TU Latch and its Secure browsing copilot, you can buy everything you need without fear of compromising your cybersecurity.
And remember, the best defence against fraud is always prevention. Stay informed, be sceptical of offers that are too good to be true, and use the internet security tools available to you. With the right combination of caution and technology, you can make this Black Friday a safe and pocket-friendly shopping experience.
Ready to browse with confidence this Black Friday? Download TU Latch today and sign up for Secure browsing copilot for comprehensive online shopping protection.
Soy redactor publicitario y llevo más de 15 años creando contenidos sobre creatividad y tecnología. Muy fan de las redes sociales, la inteligencia artificial y el cine indie.
