Learn what it is and what you can do in the Metaverse
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What is the Metaverse? The Metaverse is much more than a platform. It is a concept that redefines the way we interact with the digital world and imagines a three-dimensional space where physical reality merges with virtual reality. Thus, it allows us to immerse ourselves in a parallel universe where we can be whoever we want to be.
From socializing with friends or playing sports, to exploring virtual environments and participating in global events, the Metaverse offers a unique and limitless experience. But what is behind the term Metaverse and why is it capturing everyone’s attention in the digital world?
Where does the word Metaverse come from?
The term Metaverse was popularized by Neal Stephenson in his science fiction novel “Snow Crash” in 1992, but its definition has evolved over time. Initially, it was thought of as a virtual space where people could interact and share experiences. However, with advances in technology, this vision has come to life in ways we could only imagine before.
Metaverse technologies that offer endless possibilities
The operation of the Metaverse relies on technologies such as virtual reality (VR), augmented reality (AR), mixed reality (MR) and artificial intelligence (AI). The latter, which we talk so much about today, plays a key role in the Metaverse. AI algorithms help in the creation of realistic virtual environments and the personalization of the user experience.
That’s why technology companies are already exploring ways to use the Metaverse for employee training, customer service or marketing. There is also great potential for entertainment, with immersive experiences such as concerts and virtual games. As technology continues to advance, the Metaverse will become increasingly realistic and engaging, offering endless possibilities for the future.
How does the Metaverse work and what can be done in it?
In the Metaverse, interaction is the key.. Through customizable avatars, users can explore a digital world, interact with other participants and even conduct commercial transactions. even conduct commercial transactions. This virtual universe transcends geographical and temporal limitations, allowing people to connect and collaborate from anywhere in the world.
Entering the Metaverse is as diverse as the platforms themselves. Some only require a basic device, such as a computer or phone, while others offer more immersive experiences with the use of augmented or virtual reality glasses. Thus, the Metaverse has a variety of platforms available, each with its own characteristics and approaches, always prioritizing the user and the interaction between them.
The Metaverse is not limited, as many believe, to training through video games; it offers a wide variety of experiences for everyone. From exploring fictional worlds to participating in sporting events, the Metaverse is a space where you can go sightseeing, enjoy live concerts, go to virtual amusement parks, watch TV shows and even perform professional activities such as attending events or working from anywhere in the world.
What can you do in the Metaverse thanks to Telefónica?
Telefónica has become a key player in the evolution of the Metaverse, offering a range of services and solutions that drive this new digital era. From 5G connectivity to augmented and virtual reality, the company is leading the charge towards a more immersive and connected Metaverse, with the purpose of connecting people.
Also, Telefónica collaborates closely with other leading technology companies to ensure continuous development and an exceptional user experience in the virtual world. With a focus on innovation, collaboration and security, Telefónica is shaping the future of the Metaverse and paving the way for a more inclusive digital space for all.
Telefónica has two immersive worlds in the Metaverse. They offer experiences related to the world of Telefónica and Movistar Plus+, where you can access virtual reality content.
Movistar Immersive Experience
On the one hand, Movistar Immersive Experience, accessible through Meta Quest devices, invites you to immerse yourself in a world of original Movistar Plus+ content. Here, you can interact with friends and other users while exploring Movistar’s diverse product and service offerings.
In this space you can enjoy unique experiences, such as exploring exclusive Movistar Plus+ content, the Movistar City cinema, watching scenes from the filming of series such as “The Unit”, immersing yourself in 360º videos or immersive access to the gym of the series “”The Immortal””, where you will discover more information about the series, its characters and even get a workout.
Telefónica Theme Park
On the other hand, Telefónica Theme Park, also available in Meta Quest virtual reality glasses, is a virtual park where you can immerse yourself with your own avatar. It is an immersive world focused on entertainment, where you will have access to typical fairground games, such as throwing darts or exploding balloons.
Telefónica’s Virtual Stand at the Mobile World Congress
Telefónica has created through the Innovation and Talent Hub, an immersive world on the Spatial platform, which was the heart of the Mobile World Congress Barcelona in the 2023 and 2024 editions. In this virtual world, Telefónica’s Virtual Stand has come to life, becoming a virtual convention center.
From anywhere in the world, users had the opportunity to attend company demonstrations and a multitude of conferences. In other words, reality – the Mobile World Congress – and the virtual were brought together in the same space.
Telefónica integrates Microsoft Mesh
But there are also other virtual worlds, such as Microsoft’s Mesh professional space, which Telefónica has integrated. Here, technology comes together to offer training and education in a completely new way. It is like being in a virtual classroom, designed to provide training and education to employees, press and customers in the virtual world.
In short, the Metaverse is not only a space for entertainment, but it is also transforming the way we work, learn and interact. From virtual education to business collaboration, the Metaverse offers new opportunities and challenges that are shaping the future of society and the economy.
As technology advances and the human imagination continues to explore new horizons, the Metaverse will continue to be an exciting and vibrant space where the possibilities are truly limitless.
Soy un periodista altamente versátil en el campo de la comunicación y el marketing, con un enfoque en la creación de contenido atractivo. Actualmente, formo parte del equipo de Marketing de Producto de Telefónica Innovación Digital (TID).
