How Web3 can drive sustainable innovation and combat climate change
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Climate change is one of the most important challenges of our time, and sustainability has become a global priority. However, did you know that emerging technologies such as Web3 could be key to tackling it? Web3, which is emerging as the next generation of the Internet, has the potential to revolutionise both the way we interact online and the potential to drive sustainable innovation by combating climate change.
At Telefónica, we have been working for years on the development of Web3 and the Metaverse with a strong focus on sustainability. Thanks to our technological capabilities, we have driven innovative initiatives in this field, making these technologies more accessible to all.
Web3: a decentralised Internet at the service of sustainability
Web3 is based on blockchain technology, which makes it possible to create decentralised systems. This not only improves transparency and security, but also facilitates efficient monitoring and verification of environmental initiatives. At Telefónica, we are collaborating with the Celo network, where we act as validators to guarantee the security of transactions, contributing to a fairer and more sustainable economy.
One of the most prominent projects is Harvverse, an initiative associated with the reforestation of coffee-growing areas. Through its collection of NFTs in TU Gallery, Harvverse contributes directly to the revitalisation of coffee plantations, supporting farmers and promoting coffee sustainability. Each NFT not only represents a digital investment but is associated with real efforts to preserve biodiversity in coffee-growing areas. farmers and promoting coffee sustainability. Each NFT not only represents a digital investment, but is associated with real efforts to preserve biodiversity in coffee-growing areas.
Renewable energy and Web3: the perfect tandem for a green future
The shift to renewable energy is essential to reduce carbon emissions, but its mass adoption presents challenges. This is where Web3 comes in. At Telefónica, we are committed to decentralised technologies that allow homes and businesses to sell surplus solar or wind energy directly to other users, encouraging a more efficient use of clean energy.
Telefónica is also working on the Living App Offset your footprint an initiative that allows our users to allocate tokens to environmental projects to offset their carbon footprint. This application not only encourages sustainability, but also self-criticism about one’s personal environmental impact.
Another innovative project is Xave: The Forest which connects NFTs to the real world by planting trees. Each NFT in this collection symbolises the planting of 10 trees in areas near Zaragoza, Spain. In addition, owners of these NFTs can visit the trees linked to their token, which strengthens the relationship between the digital and the tangible. Owners also receive a certificate that monitors the carbon reduction achieved by these trees, integrating blockchain technology for transparency.
Another key development is our integration with Chainlink which strengthens the security of Web3 through the GSMA Open Gateway. This collaboration will make smart contracts even more secure, facilitating the development of trusted applications that can contribute to a more sustainable economy.
Telefónica: the future of sustainability through Web3
At Telefónica, we have been working on the evolution of Web3 and the Metaverse for more than two years. From immersive experiences in sports to projects to reduce environmental impact through digitalisation, our initiatives are designed to make Web3 a tool to drive sustainability.
Since the implementation of mobile hotspots that reduce data traffic to the creation of applications that allow users to offset their carbon footprint, we are committed to making these technologies a force for the common good. that reduce data traffic to the creation of applications that allow users to offset their carbon footprint, we are committed to making these technologies a force for the common good.
Would you like to know more about how Web3 is transforming the world and how we are leading this change? Don’t miss our upcoming news and join us on this exciting journey towards a more sustainable future!
Graduada en Marketing y una especialización en herramientas digitales. Disfruto muchísimo de la música en directo y de la incertidumbre ante nuevas experiencias y etapas. A día de hoy, trabajo en el departamento de Product Marketing de CDO Telefónica.
