In the information age, where technology is advancing by leaps and bounds, we are facing a phenomenon that challenges our perception of reality: deepfakes. These digital creations, generated by artificial intelligence (AI), have the power to alter our understanding of what we see and hear, posing serious risks to society, politics and digital security.
But what are they? How can they impact our day-to-day lives? How can we detect them? How can we defend ourselves against deception in a rapidly changing world? We tell you.
What are deepfakes?
Deepfakes are digitally manipulated videos or audios that use AI to create fake but extremely realistic content. Deepfake technology makes it possible to make a person appear to say or do something that never happened in reality. The term “deepfake” combines “deep learning” and “fake,” reflecting the sophisticated technology behind these creations.
The impact of deepfakes
The ability of deepfakes to deceive and manipulate has significant implications:
- Disinformation and fake news. They can be used to create false speeches by political leaders, potentially influencing elections or destabilizing governments.
- Cybersecurity. Criminals can use deepfakes to impersonate identities and commit financial fraud.
- Digital manipulation. Innocent people can fall victim to malicious deepfakes that damage their public or personal image.
- Erosion of trust. As deepfakes become more common, society may become more skeptical of all digital content, even authentic content.
Tools to detect deepfakes
The fight against deepfakes has spurred the development of AI tools for their detection:
VerifAI
VerifAI is a tool that is part of TU’s digital products and services. It allows to analyze content and quickly detect possible manipulations that could indicate a deepfake. An effective solution that, thanks to technology, guarantees the authenticity of what we are seeing.
Deepware
This free browser-based application analyzes videos for signs of manipulation, especially in human faces.
Suscríbete a nuestra newsletter!
Entérate antes que nadie de nuestras ofertas y novedades
Sensity
Specialized in detecting deepfakes and AI-generated images, it analyzes visual and contextual signals for diagnosis.
Hive AI
Allows scanning both text and digital images to verify that they are indeed authentic.
Illuminarty
Offers the ability to identify exactly where an image has been manipulated and what AI models were used to generate it.
Deepfake Bot Telegram
There are also bots on Telegram that can help detect deepfakes. Although by the very nature of the platform, it is important to verify the reliability of these bots.
Strategies to identify deepfakes
In addition to technological tools, there are some guidelines that can help us detect deepfakes on the fly. Here are the most effective ones:
- Pay attention to details such as unusual blinks, unnatural facial movements or inconsistencies in lighting.
- Always verify information from reliable sources and use fact-checking tools.
- If something seems too good (or bad) to be true, it probably is.
- Develop skills to critically evaluate media content.
- Stay informed about the latest deepfake technologies and detection tools.
The future of online security
As technology advances, the battle between creating and detecting deepfakes will continue to evolve. It is crucial that both individuals and organizations remain vigilant and take a critical approach to digital content. How? Through, primarily:
- Digital literacy. Education in digital technologies and their impact is critical to protect against misinformation.
- Machine learning. Machine learning techniques are constantly evolving to improve the detection of deepfakes.
- Cybersecurity. Companies and governments are investing in digital security solutions to combat the threats of deepfakes.
As we see, while deepfakes pose a significant challenge, the combination of advanced technology, education and critical thinking provides us with the tools we need to navigate this new digital landscape. Awareness and caution will be our best allies in the age of manipulated information.
